How do you Build Trust
in a world where misinformation spreads faster than the truth?
Coming summer 2026
Authority Crisis: Public Health Marketing in the Age of Fake News
In today’s world, where misinformation spreads like wildfire, public health organizations face unprecedented challenges. "Authority Crisis" dives deep into these challenges, providing public health leaders with actionable strategies to combat fake news, rebuild trust, and create meaningful impact. Drawing from my two decades of marketing experience and real-world case studies, this book offers a roadmap for how to navigate the complexities of modern public health communication.
With a unique blend of practical insights, historical context, and data-driven solutions, "Authority Crisis" equips you with the tools to not only respond to crises but to be proactive in your approach. Whether you’re fighting misinformation, engaging underserved communities, or building long-term trust, this book will empower your organization to thrive in an ever-changing landscape.
Building “trust” as a public health organization through transparency.
Being first, right, and credible in your messaging.
Reaching underserved communities in a way that makes the biggest impact.
Crafting an approach that meets people where they are and addresses specific concerns.
Making decisions in “cause marketing” backed with data.
Establishing your public health brand as an industry leader.
Overcoming the most common obstacles in cause marketing
Scaling your impact through partnerships and collaboration.
Sustaining your impact to facilitate long term growth.
Why This
Book Matters
The spread of fake news has eroded public trust in institutions, and nowhere is this more evident than in public health. As misinformation persists, it’s not just about delivering the right message, but about doing so in a way that restores credibility and trust. "Authority Crisis" addresses this pressing issue, showing you how to rise above the noise and make your voice heard.
Whether you're navigating the next public health crisis or looking to strengthen your organization's ongoing efforts, this book will be your guide to crafting strategies that not only respond to challenges but build long-lasting trust with your audience.
Authority Must be Adaptable
The idea that "authority must be adaptable" refers to the notion that in order for authority to remain legitimate and effective, it has to evolve with the changing social, political, and cultural landscapes. This adaptability is crucial because rigid or outdated forms of authority often lose relevance, fail to meet new challenges, and are eventually rejected by the people they aim to govern or influence.
Pre-Order Now to Receive These
Book Bonuses
When you pre-order "Authority Crisis," you won’t just gain valuable insights into public health marketing—you’ll also unlock exclusive book bonuses designed to help you build trust and empower your brand. Here’s what you’ll receive:
Immediate Access to Chapter 2,
"The Essence of Trust"
Get an exclusive early look at this foundational chapter, where I dive into the importance of trust in public health. Learn about the psychological and historical factors that influence trust and how transparency is key to building confidence in your messaging.
Build Your Market Worksheet
A practical tool to help you define your target audience, craft authentic messaging, and start building trust with your community.
LIVE 60-Minute Q&A with Jack
Join me for a live session where I’ll answer your questions and dive deeper into the strategies discussed in "Authority Crisis."
Date is to be determined.
Buy Books for your whole team and get rewarded even more!
Order 5 books
Everything listed above, plus a complimentary Website Accessibility & HIPAA Risk Review for one website. We’ll identify areas that may create compliance risk or limit user access, along with recommendations to strengthen trust, usability, and long-term digital growth.
Order 10 books
Everything listed previously, plus a bundle of free Ayokay merch to share with your team, and get recognition in my book as a supporter of this important work.
Order 25 books
Everything listed previously, plus lunch with me in Indianapolis or virtually on Zoom, where we can discuss your unique challenges and ideas for marketing success.
THE VIP TREATMENT
Buy 250 books and I’ll fly out to meet with your team in person for up to half a day.
This is the ultimate opportunity to work with me directly. I’ll visit your organization to host a personalized workshop or consultation session, helping you apply the principles from "Authority Crisis" to your own public health marketing strategy.
About the Author
With over two decades of experience in marketing and leadership, I’ve dedicated my career to helping brands build trust and make a lasting impact. As the founder of Ayokay, I’ve partnered with public health organizations and mission-driven brands to craft strategies that empower organizations to thrive in a digital world filled with misinformation. My passion lies in using marketing as a tool for driving positive change, and "Authority Crisis" is the culmination of years of experience in tackling the unique challenges of public health marketing and marketing in a digital world engulfed in the flames of fake news and bad actors.
Pre-Order Your Copy
Be among the first to get "Authority Crisis" and gain valuable insights on how to navigate public health marketing in a world plagued by misinformation.
